The
Pembroke Group Investment Process
The
Pembroke Group has a six-step procedure in funding.
Phase
1: Screening Referrals
We actively pursue private investment opportunities referred through
financial institutions, venture capital firms and strategic partners.
We evaluate the business model, financial projections, management
team and reasons for seeking capital. We also solicit the perspective
of industry analysts and experts regarding market conditions and
business models.
Phase
2: Assessing the Investment Opportunity
Using our standardized process, we gather comprehensive details
about the company's business strategy, financial history, management
structure, growth objectives, product markets, competitive forces
and capital requirements. We then assess the financing need to
determine if the opportunity is compatible with the investment
goals of the firm and our investors.
